MM Cowgirl - Lyndsey Zorich


Lyndsey Zorich sat down with us to share her story. Lyndsey's passion and dedication to her career is remarkable. She recently launched an e-commerce store The Avenue . Not only is she a full time mom, but an entrepreneur who inspires us each and everyday to follow our fashion and dreams. 

  1. Tell us about your company. 

I always dreamed of having a boutique, but the new blogging world presented a unique opportunity to dip my toe into the fashion industry while maintaining balance as a mom. After I had my third and we moved houses, I felt a nudge to take my following on a new journey as my own lifestyle had evolved. Travel and entertaining became a bigger part of my everyday life, so I sought to create an online destination where I could curate everything from the fashion styles that my following was familiar with as well as home accessories, tabletop for entertaining and gifts for hostesses, housewarming and beyond. 

  1. Tell us about your choice to pave your own path as an entrepreneur. 

Honestly, I wanted to be my own boss! I worked in major corporate America for years and also in politics on a presidential campaign and decided neither of those paths were my forever. I love the idea of starting something from nothing and building it completely from the ground up according to your unique vision. I’m really happy in this space. 

  1. Where do you see yourself in 10 years? 

Gosh, that’s a tough question! I think I’ll be in the same spot I’m in raising my 3 kids in Houston. Hopefully, The Avenue will be what my investor friends say, “scalable!” - ha! In all honesty, I have so many ideas for The Avenue both locally and nationally that I would love to see even a few come to fruition over the next 10. 

    4. What's the best advice you've ever received. 

Kill them with kindness. My mom taught me this. If somebody is rude to you or unkind, 99% of the time it’s not you it’s them. Compassion and a smile go a long way in this world. 

  1. What advice can you give to other woman entrepreneurs?

There is never a good time to start a business, so if you have an idea, go for it and see where it leads you. Trust your gut. Even if your initial idea turns out to not be “the one” it will lead you to where you’re supposed to be! 

  1. Tell us why you love fashion/arts and give us a taste of your style! 

I’ve loved fashion from the time I was a little girl. I grew up in a small town in Ohio so my first exposure to fashion came by way of mail order catalogues. I would sit at my Grandma’s kitchen table and flip through the latest catalogues, cutting out pages of things I loved and would then make collage/inspiration boards with my finds. 

  1. What is your favorite Madison McKinley jewelry? 

The Clara pearl necklace and any larger layering ones like the Smith and Georgia gold chains - so timeless and easy to pair with whatever else your outfit has going on.

  1. What would be your favorite way to style your Madison McKinley Jewelry? 

I love to layer Madison McKinley necklaces. Even the most simple outfit (also my go-to white tee and denim) is chic with a pretty necklace situation!

  1. What is your favorite vacation spot? Tell us your favorite spots in the area! 

I love Santa Barbara! It’s more of our home away from home and truly my happy place! We love to ride bikes at the beach and then pop into Brophy Brothers at the Marina for dinner. And I”d be amiss to not mention the incredible wine country; my family has a vineyard there called Alma Rosa, and it’s so magical to spend time in that setting.

  1. What is your favorite go to everyday outfit? 

In the winter, it’s a blazer, denim and Gucci slides. Summertime is a maxi dress and Birkenstocks. 

  1. Are you a wrangler girl or a levi girl?

Levis for sure! I still wear my Mom’s from the 80’s!

  1. What is in your travel jewelry bag? 

I travel pretty light when it comes to jewelry. I packed 6 dresses on a 2 day trip to the Hamptons for our pop-up last week, and the only jewelry I had in tow was what I wore on the plane! My watch, an Hermes cuff, Mignonne Gavigan pearl earring and an MM necklace stack! 

  1. What is your go to lip balm? 

I don’t really wear lip balm unless my lips are super chapped, in which case I am an Aquafor girl. I don’t leave home without Tom Ford pink dusk lipstick. TF lippies are creamy and hydrating so I consider that a double rainbow for the lips: color + hydration!

  1. If you had a horse, what would you name it? 

Birdie. I know that sounds strange, but I wanted to name my third child Birdie but it turns out we had a boy, so named him Jack! 

  1. Tell us a fun fact about yourself! 

I’m happiest when dance parties are involved and I’ve got a mean air guitar! ;)

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