MM Cowgirl - Caroline Barton


Caroline Barton founder of Modatrova sat down with us to share her story. She is an East Coast native and entrepreneur who founded her own company. She is one of the most passionate people we know and we were thrilled we were able to speak with her. 

  1. Tell us about your company.

Modatrova is a traveling store featuring the best emerging brands in fashion. We host private shopping events in intimate settings to give guests a personalized introduction to the next top labels. You can sign up here to receive an invitation to our next event near you!

  1. Tell us about your choice to pave your own path as an entrepreneur.

In many ways, I feel like I’ve always had an entrepreneurial spirit. After my college graduation, I started thinking about the life I wanted to build, and I realized that my fear of never giving myself the chance to pave my own path far outweighed all other fears. So, I decided to go for it!

  1. Where do you see yourself in 10 years?

In ten years, I envision myself as a mentor to aspiring entrepreneurs. I recently started taking daily notes on the things that worked well and the mistakes I made. Hopefully in ten years, this will be valuable to others. I also see myself working on another business and investing in startups.

  1. What's the best advice you've ever received?

Always trust your intuition.  

  1. What advice can you give to other woman entrepreneurs?

  • Align your north star and pursue it with conviction.

  • Protect your energy.

  • Build a strong community of women entrepreneurs. I am so grateful for the support I receive daily from fellow female founders!

  1. Tell us why you love fashion/arts and give us a taste of your style!

I love slow fashion particularly and pieces that evoke memories. Whether it’s the place that I discovered the product, or the designer’s story, it makes me happy when what I’m wearing triggers a meaningful connection. In terms of style, I love Parisian-inspired brands like our resort wear label Amaio – feminine and timeless.

  1. What is your favorite Madison McKinley jewelry?

The Dare Necklace!

  1. What would be your favorite way to style your Madison McKinley Jewelry?

My favorite way to style my Madison McKinley is by layering her delicate gold pieces to dress up a simple outfit like a white tee with jeans.

  1. What is your favorite vacation spot? Tell us your favorite spots in the area!

The Amalfi Coast! I went for the first time last summer on a girl’s trip, and it was truly magical. La Conca Del Sogno is my absolute favorite spot!

  1. What is your favorite go to everyday outfit?

In warmer weather, a jumpsuit with white sneakers is my go-to! Being an indecisive Gemini, I love not having to choose both a top and a bottom.

  1. Are you a wrangler girl or a levi girl?


  1. What is in your travel jewelry bag?

My Madison McKinley jewelry always! I love timeless gold pieces that can accessorize any outfit I’ve packed.

  1. What is your go to lip balm?

I recently discovered MAKE Marine Salve and it’s my new favorite. We carry it at our events!

  1. If you had a horse, what would you name it?


  1. Tell us a fun fact about yourself!

I’m the daughter of an airline pilot, so I grew up traveling. When I was fourteen, my parents pulled my sister and me out of school for a whole month to travel! These childhood trips continue to inspire my life choices.

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