Madison McKinley Isner, our designer, attended each trunk show and had the opportunity to spend one-on-one time with customers. She loves being in store during events, so she can style customers and educate them on Madison McKinley values. Her ultimate goal is for customers to leave happy and confident by adding a little Madison McKinley bling to their everyday wardrobe.
Madison had such a great time traveling coast-to-coast visiting the Veronica Beard Stores! It was a whirlwind of an experience but so much fun! Some of Madison’s favorite things were seeing the different designs for each of the Veronica Beard stores. Their interior decorate did an incredible job mixing the Veronica Beard brand with the feel and vibe of each city. But for Madison, the most incredible and exciting thing was seeing the different people that came to each event and showed their support for the brand! It was amazing to connect with people from all over the U.S. about jewelry, style, creativity and American-made goods. It was such a treat to share a room with all the different people who came together for Madison McKinley.
Los Angeles Visit
Veronica Beard recently opened their Melrose Place store in Los Angeles, California. In the heart of the Melrose Shopping Center, the store’s design embodies a cool, Californian lifestyle. Melrose Avenue is a shopping, dining and entertainment destination that starts on Santa Monica Boulevard, the border between Beverly Hills and West Hollywood, and ends on Lucille Avenue in Silver Lake. Its most famous section, known as the Melrose District, is the West End through West Hollywood and Hollywood. We loved the decor of the Melrose Store, it was so beautiful and felt very LA. We partnered with Payton Sartin, Kristen Richie, two local Los Angeles bloggers, and Alexis Vitenas to host the Los Angeles trunk show. We had a blast working with them and loved visiting one of our favorite cities.
The Veronica Beard Dallas store is located in Highland Park Village. Highland Park Village is America’s first shopping center, and the prototype for shopping centers all over the country. This unique Mediterranean, Spanish-style development was constructed in 1931. According to the Urban Land Institute, Highland Park Village was the first planned shopping center in the United States with a unified architectural style and stores facing in toward an interior parking area, all built and managed under a single ownership. The store was absolutely stunning, and the decor hinted at Texas’ wild west past. We partnered with Karla McKinley, Kacy Tolleson, and Krystal Schlegel, a local Dallas blogger, to host the Dallas Trunk Show. Madison is from Dallas, TX, so we felt truly at home and loved meeting new customers.
New York City Visit
The Veronica Beard New York City store is located in the heart of Soho. Soho is an area in New York City which consists of designer boutiques, fancy chain stores and high-end art galleries, so this makes SoHo a top shopping destination, especially for out-of-towners. Known for its elegant cast-iron-facades and cobblestone streets, the neighborhood is a hub for fashionable crowds clustering at high-end restaurants and nightlife hotspots. We partnered with Gaby Cohen, Jessica Jones, and Alden King to host the New York City Trunk Show. We adore New York City and loved stopping by for the weekend.
Thank you for an amazing past few weeks. We loved working with the Veronica Beard team! We are honored to have met everyone on their team and visit each of their beautiful stores. Click here to see more photos from the events!